99.99% Pure Gold
Chinese people LOVE gold and we want it as pure as possible. 24K golden jewelry are considered less desirable and that explains why the goldsmiths in HK all try to emphasize and guarantee that they sell 99.99% gold (the 9999).
In Hong Kong, golden jewelry sometimes gives an impression of being old fashion because:
a) the shops are full of thousand-year-old looking shopkeepers
The situation has changed when about 10 years ago much more modern design on jewelry and shop front deco are introduced. 'Just Gold' is one of these. Old brand names like 'Chow San San' follows and it not just keeps customers from the older generations, young generation like the modern design and found it fashionable too.
Other goldsmiths that are around for some time include 'King Fook' and 'Chow Tai Fook'.
Note that for modern goldsmiths, price is shown next to the product and that's what you pay. For the old style goldsmith, however, there are prices for the gold plus workmanship charges. It is done this way because people do sell the jewelry back to the shops even though it may be less common than the old days. When you sell it back to them, they pay you for the gold only and you lose your payment for workmanship.
You can get your pure golden jewelry in many forms:
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